LinkedIn x Perplexity

Perplexity partners with LinkedIn to deliver AI-powered financial tools and content directly to job seekers, with LinkedIn serving as the distribution platform and Perplexity highlighting its AI capabilities.

AD’s- Caden Estrada-Engrav, Ana Laura Vallejo

CW- Daniel Park

Video Editor- Caden Estrada-Engrav

CASE STUDY

Award - Graphic Design USA 2026

How it works:

A finance widget appears on the company’s profile page.

Clicking the icon to “add to watchlist” adds the company to the company watchlist widget on the top of the LinkedIn page.

Hovering over the widget gives a pulldown menu of the companies on watchlist.

Clicking on the company in the pulldown menu pulls Perplexity Finance data (real-time stock prices, trade volume, news, etc).

We’ll launch the campaign with vague, mysterious ads placed in high-traffic environments like airports—sparking curiosity and drawing people in.

LinkedIn will host a country club–style networking tournament for young professionals—reimagining a traditionally exclusive space and introducing an unexpected celebrity as the face of the event.

Links and Builds

Activation

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