Luxury has always been about exclusivity. So we asked, what’s truly exclusive?
True luxury can’t be bought. We chase the unattainable, but overlook what’s irreplaceable.
Loewe and On cast Paralympians as Model Athletes—elevating movement as the ultimate status symbol and bringing visibility to elite competitors often overlooked by both luxury and performance brands.
Bringing together Loewe’s dedication to craftsmanship and On’s mission to ignite the human spirit through movement, we unite performance and artistry under one idea:
Loewe x On
Movement is a luxury
Collaboration with Daniel Molina, Paralympic gold medalist
Social
Paralympic Activation
Daniel Molina appears across the Loewe x On social platforms, offering a glimpse into his day-to-day life as a Paralympic athlete.
The Paralympic opening ceremony becomes fashion’s most meaningful launch yet. Reimaging the runway on their turf.